Valentine’s Day isn’t just for Americans. The holiday is celebrated in Japan as well, except the custom is a bit different. Women are usually the only gift givers and the token of affection is typically chocolate on almost all occasions. The catch is that one month later on March 14th, the male must return the favor. On White Day, you’re suppose to give her about 3 times as much as she gave you. Typical gifts include white chocolate, white cookies, white lingerie, and marshmallows.