The chewing gum company Wrigley’s originally intended to sell soap. They added baking powder as a thank you for people who bought their soap. The baking powder became more popular than the soap, so they sold the baking powder instead and added gum as a thank you. Once again, the extra product became more popular then the original item.
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Never underestimate the power of a free gift!
They had a knack for picking super popular and profitable free gifts!